If “unplugging” is on your list of New Year’s resolutions for 2019, then perhaps you’ll want to immerse yourself in the color “Living Coral” for inspiration.
It’s the 2019 Color of the Year, which was selected by The Pantone Color Institute for its innate ability to create happier, naturally immersive states of mind. “Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity,” the institute explains on its website.
How does Pantone choose the color of the year? The color institute researches and examines trends in many industries, including fashion, interior design and even socio-economic conditions.
The color is already dominating on Pinterest. A simple search for “Pantone Living Color” yielded thousands of results.
Likewise, artists around the world are brainstorming ways to incorporate it in their own work, including our very own designer, Carli Greninger, who thinks Living Coral is a great statement color.
“Coral and orange are very pretty because they are so organic, meaning orange happens over the process of things breaking down in nature,” Carli says. “Unlike orange, however, coral actually breaks down and builds back up again. As it’s building and growing, it develops the bright hues we associate with happiness and energy.”
While some people may see a lot of pink in the color, there’s actually quite a bit of depth to Living Coral. “Coral is a pretty feminine color, “ Carli says. “But that doesn’t mean you can’t add some masculine elements with some beige or even a little turquoise to help balance it out.”
She also recommends pairing coral hues with navy blue and leather if you’re looking to balance the feminine attributes of the color.
For more Living Coral inspiration, check out these finds:
Video and photo mistakes that could come back to haunt you
If you own a business or sell a product and use social media as part of your marketing strategy, we bet you try hard to present yourself as polished, prepared and professional. The scary reality? Just one bad image or video can do more harm than good by...
What is a microinfluencer?
Remember when being a celebrity spokesperson was a big thing? Here are a few examples that may joggle your memory ... Quaker Oats: Wilford Brimley Thighmaster: Suzanne Somers Nike: Michael Jordan Famous, real-life brand ambassadors were (and still are)...
10 subtle ways to refresh your brand
Every few years, big brands like Tupperware and Better Homes and Gardens revamp their look and feel. These brand refreshes aren’t necessarily because the companies felt they were becoming outdated or stylistically obsolete. In fact, for most brands, refreshing...
App Review: Animoto vs. Magisto
You don’t need to have fancy equipment, top-notch lighting or a professional producer to create simple video content for your company. In fact, we encourage you to take advantage of the many great video apps for your smaller projects or one-off social promos. Why?...
Three Clues the Universe is Telling You it’s Time for Video Content
At Click, we believe the universe knows what it’s doing. But let’s be perfectly honest: Predicting what it’s going to do is pretty futile. Even though we can’t control the universe, we can draw on past experiences, our current situations and our dreams to help set the...
“In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.”
~ Pantone Color Institute