Having a presence on one of the many social platforms is a great way to reach your audience and build brand awareness. But organic posts are mostly limited to your follower base, and if you’re lucky, their friends/connections if your followers happen to engage with your content. Whether your business is recruiting or you’re looking for new clients, advertising on these platforms can help you reach more people with your message and grow your following. Here’s why you may want to add social advertising to your marketing or recruitment tactics.
1. IT’S WHERE YOUR AUDIENCE IS
Regardless of who you’re trying to reach, if they’re human, they’re likely spending time consuming content on a social media platform. What a great opportunity for your business! The key is understanding which platforms your audience is using and focusing your efforts there. This article from Pew Research Center details the social media landscape in 2021.
2. YOU CAN USE DETAILED TARGETING
Social platforms allow you to target specific audiences based on geographical locations, interests, job titles, etc., allowing you to focus your advertising dollars where they should be.
3. ADS ENSURE YOUR CONTENT IS SEEN
Rather than sending out an organic post and hoping for the best, your ads are guaranteed to be seen by the audience you want to reach!
4. IT CAN HELP BOOST YOUR FOLLOWERS
If your ad messaging and creative provides value and resonates with your audience, they may become a follower, allowing your future organic content to have more impact.
5. IT HELPS INCREASE TRAFFIC TO YOUR WEBSITE
And this is where you can tell the rest of your story, whether it’s about your products and services or what it’s like to work at your company. Social ads can help get more people to the next step in the user journey.
One client saw a 47% increase in website traffic over the previous year as a result of organic and paid social campaigns.
6. MORE BANG FOR YOUR BUCK
Compared to other tactics, such as display ads or print ads, you may be able to have a greater impact with your dollars on social.
7. REAL-TIME ANALYTICS
Probably one of the most exciting parts about advertising is being able to see what performed well and what didn’t. Because we’re in the digital world, you can see real-time how your social ads are performing. This means if you notice an ad is underperforming, you can make adjustments to your ad setup, creative elements or copy.
8. UNDERSTAND WHAT RESONATES
On social, there are a variety of ad setups you can utilize, from images and videos to carousels and instant experiences. Some platforms, such as Facebook, also allow you to use multiple post copies, headlines, etc. while its AI picks from these elements to serve the optimal ad to your audience.
Read more on how to get started with Facebook ads.
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