Video content is one of the most impactful and efficient ways to convey a message. In fact, people remember 95% of a message watched in a video versus text*. And no wonder, there can be moving visuals, actual people, sounds, voices, music, emotional elements. All 👏. The 👏. Things 👏. This is why when it comes to recruiting, whether you use employee testimonials or department highlights, videos are one of the best ways to help your company stand out with candidates. Where can you use recruitment videos and what are some examples? Read on.
Candidates want to work for companies that share their same values. What better way to communicate those values than through the experiences of your employees and what they like most about working at your company. Sharing those messages this way often feels authentic too, increasing trust and credibility. Testimonials are great to have on your websites where candidates often go to learn more about your company. These types of videos or snippets from these videos are also great to share on social media.
YOU’RE HIRING. TELL THEM!
Grab the attention of candidates with a quick video that tells your audience you’re hiring and what your business does. This is also a good opportunity to highlight your benefits or unique incentives, such as sign-on bonuses, new hourly wages, or shift differentials. These videos can be shared on your social media channels, TV or your website.