Of all the mediums to use when telling your audience your story, video remains the most impactful. Why is that? Read on to learn more and understand how video is effective at not only reaching, but engaging your audience, whether you’re highlighting your products’ features and benefits or recruiting for new hires.
People remember 95% of a message they watched in a video versus reading it in text. And it’s no wonder. Video engages multiple sensations, both internal and external; sight, hearing and emotions. Speaking of…
Video is made up of several components—images, music, voiceover—and all work together to not only share information with viewers but to help them feel the intent behind it. When your audience’s emotion is involved, they become involved.
It’s the next best thing to having a face-to-face conversation with your audience. You get to use sound, visuals, people and voice to share a message and tell a story, which can accomplish more than a static ad or article.
YOU DON’T HAVE TO BE A PROFESSIONAL EDITOR
While there’s a time and place to bring in the professionals, some content can be as simple as shooting a video with your phone. There are also several easy-to-use editing apps, such as iMovie and InShot, that can help you cut, add transitions, voiceover and more.
VIDEO IS ATTENTION-GRABBING
Video content continues to be the top-performing type of content we see with many of our clients. In fact, because video content is more engaging, social platform algorithms gravitate toward that content as well. This means video has a higher chance of being seen by more people.
If you’re looking for more impactful tactics to incorporate into your marketing and advertising strategies, video may be worth adding to the mix. Got questions about how? Give us a shout at email@example.com. In the meantime here are Six Types of Videos That Can Help Your Business Stand Out.